Santa Maria, CA – February 25, 2025 – Main Street Produce BB #:141682 is pleased to announce the appointment of Steve Circle as the new Director of Sales.
With an extensive background in sales, business development, and operations in the fresh produce industry, Circle brings a wealth of experience that will help drive the company’s continued growth and commitment to quality.
Circle’s career spans over three decades in the fresh produce sector, with leadership roles at Veg-Fresh Farms, Sunrise Growers, and previously at Main Street Produce. During his tenure at Veg-Fresh Farms, he built a berry division from the ground up. While with Veg-Fresh Farms and Sunrise Growers, Circle drove annual sales to over $150 million and oversaw production. His ability to develop high-performing sales teams and implement strategic initiatives has positioned him as a proven leader in the industry.
“I’m ecstatic to return to Main Street Produce, a company that has always felt like home to me,” Steve Circle, Director of Sales of Main Street Produce states. “Having been part of its journey in the past, I know firsthand the dedication and passion that drive this team. I’m eager to build on that strong foundation and bring innovative solutions to our customers.”
Main Street Produce is expanding its operations with a 52-week year-round program, sourcing from both California and Florida to ensure a consistent supply of high-quality produce. With peak volume arriving from the Florida crop, the company is positioned for strong seasonal performance. Circle’s expertise in sales management, grower relations, and strategic planning will play a key role in leveraging these opportunities and optimizing returns for growers and customers alike.
“We are thrilled to welcome Steve Circle back to Main Street Produce,” said Mark Murai, President, and CEO of Main Street Produce. “His deep industry knowledge and leadership will be instrumental as we continue to expand our reach and reinforce our reputation for delivering high-quality berries to our customers year-round.”
As Main Street Produce continues its growth trajectory, Circle’s leadership will enhance the company’s ability to serve major retail and foodservice accounts while maintaining its steadfast commitment to quality and innovation in the fresh produce industry.
Main Street Produce, located in California’s Santa Maria Valley and Watsonville, as well as Florida’s Plant City, has been cultivating high-quality berries since 1976. Specializing in strawberries and raspberries, the company manages every step from farming to cooling and shipping, ensuring that only the freshest produce reaches consumers. Through its sister company, Freshway Farms, Main Street Produce employs sustainable farming practices, including organic cultivation, to deliver exceptional berries year-round. The company’s 32,000-square-foot cooling facility, upgraded in 2024, supports efficient handling and distribution, maintaining the highest standards of quality and freshness.
Media Contact:
Naba Bakar
naba@goldensuninsights.com
