President Trump put tariffs on a temporary 30-day hold last week for Mexico and Canada after leaders agreed to send an increased military presence to fight drug and human trafficking at the border.
An encouraging development for all industry members asking themselves last week if a Monday could get any worse. Tariffs are set to resume on March 4th unless a more permanent agreement can be reached.
ProduceIQ Index:$1.35/pound, – down 1.5 percent over prior week
Week #6, ending February 7th
Blue Book has teamed with ProduceIQ BB #:368175 to bring the ProduceIQ Index to its readers. The index provides a produce industry price benchmark using 40 top commodities to provide data for decision making.
Love is in the air for the Philadelphia Eagles! The team soared to victory over the Kansas City Chiefs, securing a dominant 40–22 win and claiming their second Lombardi Trophy. Jalen Hurts led the charge, earning MVP honors with a stellar performance, while the Chiefs’ hopes of a historic three-peat were dashed. Off the field, fans may have enjoyed a more affordable ticket to the big game, but their game-day guacamole came at a premium.
Super Bowl ticket prices may have been significantly lower than last year, but the price of Super Bowl guac was certainly not. Avocado prices are down -4 percent over the previous week thanks to increasing Mexican supply and softening demand.
The marginal decrease in average prices is not enough to move week #6 prices out of the ten-year high territory. California is beginning production in a light way but rain in California and seasonally lower supply from growers in Mexico will likely keep prices on the higher end of the historical spectrum for the foreseeable future.
Avocado, 48ct crossing Texas, prices weaken yet still above the record year of 2022 (which had the import ban begin at this time).
All eyes are on strawberry markets as Valentine’s Day approaches. Holiday demand causes strawberry prices to rise, up +4 percent over the previous week. However, average prices are still well below the norm for week #6. If supply trends respect historical precedent, supply will likely increase from growers in Mexico, Florida, and California over the next three weeks, driving down prices.
Strawberry prices are low and poised to crash as supply increases with warmer temps.
Average table grape prices plummet, down -19 percent over the previous week. An increase in import volume and a slight decline in demand bring table grape prices near the historical average for the first time in months. Supply from Peru is forecasted to remain steady through February.
Blackberry prices rise rapidly, up +32 percent over the previous week—average prices near a ten-year high due to persistent inclement weather in Mexican growing regions. But don’t fear, warmer weather is on the way and will help to increase supply quickly over the next two weeks.
Honeydew and cantaloupe prices plummet as the ice thaws on import supply. Honeydew prices are down -20 percent, and cantaloupe prices -23 percent over the previous week. Increasing supply from growers in Honduras and Mexico provides much-needed relief to deprived markets.
Honeydew prices begin to crash on increased supply.
ProduceIQ is an online toolset designed to improve the produce trading process for buyers and suppliers. We save you time, expand your opportunities, and provide valuable information to increase your profits.
ProduceIQ Index
The ProduceIQ Index is the fresh produce industry’s only shipping point price index. It represents the industry-wide price per pound at the location of packing for domestic produce and at the port of U.S. entry for imported produce.
ProduceIQ uses 40 top commodities to represent the industry. The Index weights each commodity dynamically, by season, as a function of the weekly 5-year rolling average Sales. Sales are calculated using the USDA’s Agricultural Marketing Service for movement and price data. The Index serves as a fair benchmark for industry price performance.
President Trump put tariffs on a temporary 30-day hold last week for Mexico and Canada after leaders agreed to send an increased military presence to fight drug and human trafficking at the border.
An encouraging development for all industry members asking themselves last week if a Monday could get any worse. Tariffs are set to resume on March 4th unless a more permanent agreement can be reached.
ProduceIQ Index:$1.35/pound, – down 1.5 percent over prior week
Week #6, ending February 7th
Blue Book has teamed with ProduceIQ BB #:368175 to bring the ProduceIQ Index to its readers. The index provides a produce industry price benchmark using 40 top commodities to provide data for decision making.
Love is in the air for the Philadelphia Eagles! The team soared to victory over the Kansas City Chiefs, securing a dominant 40–22 win and claiming their second Lombardi Trophy. Jalen Hurts led the charge, earning MVP honors with a stellar performance, while the Chiefs’ hopes of a historic three-peat were dashed. Off the field, fans may have enjoyed a more affordable ticket to the big game, but their game-day guacamole came at a premium.
Super Bowl ticket prices may have been significantly lower than last year, but the price of Super Bowl guac was certainly not. Avocado prices are down -4 percent over the previous week thanks to increasing Mexican supply and softening demand.
The marginal decrease in average prices is not enough to move week #6 prices out of the ten-year high territory. California is beginning production in a light way but rain in California and seasonally lower supply from growers in Mexico will likely keep prices on the higher end of the historical spectrum for the foreseeable future.
Avocado, 48ct crossing Texas, prices weaken yet still above the record year of 2022 (which had the import ban begin at this time).
All eyes are on strawberry markets as Valentine’s Day approaches. Holiday demand causes strawberry prices to rise, up +4 percent over the previous week. However, average prices are still well below the norm for week #6. If supply trends respect historical precedent, supply will likely increase from growers in Mexico, Florida, and California over the next three weeks, driving down prices.
Strawberry prices are low and poised to crash as supply increases with warmer temps.
Average table grape prices plummet, down -19 percent over the previous week. An increase in import volume and a slight decline in demand bring table grape prices near the historical average for the first time in months. Supply from Peru is forecasted to remain steady through February.
Blackberry prices rise rapidly, up +32 percent over the previous week—average prices near a ten-year high due to persistent inclement weather in Mexican growing regions. But don’t fear, warmer weather is on the way and will help to increase supply quickly over the next two weeks.
Honeydew and cantaloupe prices plummet as the ice thaws on import supply. Honeydew prices are down -20 percent, and cantaloupe prices -23 percent over the previous week. Increasing supply from growers in Honduras and Mexico provides much-needed relief to deprived markets.
Honeydew prices begin to crash on increased supply.
ProduceIQ is an online toolset designed to improve the produce trading process for buyers and suppliers. We save you time, expand your opportunities, and provide valuable information to increase your profits.
ProduceIQ Index
The ProduceIQ Index is the fresh produce industry’s only shipping point price index. It represents the industry-wide price per pound at the location of packing for domestic produce and at the port of U.S. entry for imported produce.
ProduceIQ uses 40 top commodities to represent the industry. The Index weights each commodity dynamically, by season, as a function of the weekly 5-year rolling average Sales. Sales are calculated using the USDA’s Agricultural Marketing Service for movement and price data. The Index serves as a fair benchmark for industry price performance.
Mark Campbell is an industry veteran with over 20 years of produce experience. After earning his MBA from Columbia Business School, he spent seven years as CFO for J&J Family of Farms. He later served as CFO advisor to several produce growers, shippers, and distributors. In this role, Mark saw the impediments that prevent produce growers and buyers from trading with greater access and efficiency. This led him to cofound ProduceIQ.
