PORTLAND, Ore., Feb. 4, 2025 /PRNewswire/ — Pacific Coast Trading Company BB #:378748, a trusted name in organic and conventional produce distribution, is excited to introduce Grown Up Fresh Produce Company.
This new name and redesigned website reflect the company’s evolution from a trading-based model into a dynamic, vertically integrated partner for growers and customers. The name change aligns with its vision to champion sustainability and well-being through agriculture. The redesigned website enhances user experience with a modern design and vibrant visuals, showcasing the company’s story, values, and work with growers and customers.
Founded in 2017 as an extension of Pacific Coast Fresh Company (previously known as Pacific Coast Fruit Company), Pacific Coast Trading Company has grown to become a vital link in the produce supply chain. The rebrand to Grown Up Fresh Produce Company marks a pivotal moment, aligning the company’s identity with its mission: to champion sustainability and excellence in every seed we plant and every relationship we nurture, from dirt to door.
The rebrand reflects Grown Up Fresh’s commitment to addressing the evolving agricultural challenges. As consumer demand shifts toward sustainability and transparency, the company is investing directly in small and medium-sized growers and entire harvests. This approach ensures reliability and strengthens long-term partnerships.
By creating dependable markets and offering year-round premium produce, Grown Up Fresh enhances access to fresh products while reinforcing its dedication to sustainable farming. These efforts safeguard land for future generations and solidify the company’s leadership in the industry.
Sara Thompson, Vice President of Grown Up Fresh Produce Company, explains:
“When we started as a trading company, we didn’t own inventory or commit to entire crops. Over time, we realized that to truly support our growers and meet consumer expectations, we needed to invest in their success. Today, we’re not just connecting growers to customers; we’re partnering with them every step of the way.”
The future of Grown Up Fresh Produce Company is one of expansion and innovation. The company will continue to build its grower network, introduce exclusive products, and invest in sustainable farming practices that benefit both people and the planet.
Visit grownupfresh.com to see how Grown Up Fresh is delivering freshness from dirt to door.
