Hosted by The Foundation for Fresh Produce, the Consumer Connection Conference will be held April 28-30, 2025 in Dallas, TX.
Washington, DC – How can produce marketers discover the best ways to communicate the appeal of fruits and vegetables to boost sales and grow consumption? Only at the Consumer Connection Conference, where produce marketers will network and learn from dozens who influence consumers’ purchasing decisions every day. Hosted by The Foundation for Fresh Produce, the Consumer Connection Conference will be held April 28-30, 2025 in Dallas, TX.
“The Consumer Connection Conference provides an unmatched opportunity for produce marketers to learn, share and collaborate on ways to foster deeper connections with consumers in an ever-evolving marketplace,” said CarrieAnn Arias, President and CEO, Pear Bureau Northwest and Director, Foundation for Fresh Produce. “This event is essential for anyone who is passionate about driving consumer demand to increase fruit and vegetable consumption.”
Attendees will hear from experts in consumer behavior, gain insights into trends that are shaping food choices, and network with influencers across retail, foodservice, nutrition, and lifestyle media. The conference’s speakers and sessions are laser-focused on the consumer – what they think, how they feel, and how to reach them in a meaningful way that drives true behavior change.
The education lineup is headlined by the session: “Unlocking Consumer Trends: Shaping the Future of Produce Demand.” Partnering with Russell Research, IFPA will unveil key insights into health and wellness priorities, shifting demographics, and their impact on consumer choices. Attendees will gain practical strategies to align with these trends and position their business for success in 2025 and beyond.
Attendees will enjoy several networking opportunities including an Opening Reception, Networking Breakfasts and Lunches, Have a Plant® Social Soiree – the main culinary experience where produce-centric cuisine takes center stage, creating inspiration for everyone to take back to consumers both in real-time, outside of the conference walls on social media and beyond.
“With a variety of engaging and informative education sessions presented by industry leaders and opportunities to collaborate with key communicators, attendees will leave with actionable strategies to connect with today’s health-conscious consumer,” said Katie Calligaro, Director, Marketing & Communications, The Foundation for Fresh Produce.
Registration for The Consumer Connection Conference is open. Seats are limited, so anyone interested in a deeper understanding of consumer outreach should register soon.
About The Foundation for Fresh Produce
The Foundation for Fresh Produce is growing a healthier world by changing the trajectory of human health. We believe fruits and vegetables are the answer and we must remove barriers that prevent people from eating them.
Washington, DC – How can produce marketers discover the best ways to communicate the appeal of fruits and vegetables to boost sales and grow consumption? Only at the Consumer Connection Conference, where produce marketers will network and learn from dozens who influence consumers’ purchasing decisions every day. Hosted by The Foundation for Fresh Produce, the Consumer Connection Conference will be held April 28-30, 2025 in Dallas, TX.
“The Consumer Connection Conference provides an unmatched opportunity for produce marketers to learn, share and collaborate on ways to foster deeper connections with consumers in an ever-evolving marketplace,” said CarrieAnn Arias, President and CEO, Pear Bureau Northwest and Director, Foundation for Fresh Produce. “This event is essential for anyone who is passionate about driving consumer demand to increase fruit and vegetable consumption.”
Attendees will hear from experts in consumer behavior, gain insights into trends that are shaping food choices, and network with influencers across retail, foodservice, nutrition, and lifestyle media. The conference’s speakers and sessions are laser-focused on the consumer – what they think, how they feel, and how to reach them in a meaningful way that drives true behavior change.
The education lineup is headlined by the session: “Unlocking Consumer Trends: Shaping the Future of Produce Demand.” Partnering with Russell Research, IFPA will unveil key insights into health and wellness priorities, shifting demographics, and their impact on consumer choices. Attendees will gain practical strategies to align with these trends and position their business for success in 2025 and beyond.
Attendees will enjoy several networking opportunities including an Opening Reception, Networking Breakfasts and Lunches, Have a Plant® Social Soiree – the main culinary experience where produce-centric cuisine takes center stage, creating inspiration for everyone to take back to consumers both in real-time, outside of the conference walls on social media and beyond.
“With a variety of engaging and informative education sessions presented by industry leaders and opportunities to collaborate with key communicators, attendees will leave with actionable strategies to connect with today’s health-conscious consumer,” said Katie Calligaro, Director, Marketing & Communications, The Foundation for Fresh Produce.
Registration for The Consumer Connection Conference is open. Seats are limited, so anyone interested in a deeper understanding of consumer outreach should register soon.
About The Foundation for Fresh Produce
The Foundation for Fresh Produce is growing a healthier world by changing the trajectory of human health. We believe fruits and vegetables are the answer and we must remove barriers that prevent people from eating them.
