Toronto, Canada, November 12, 2024 – Valued at over $14 billion and responsible for shipping more than 15 billion pounds annually, the Canadian produce industry is a significant player on the global market. With strong intelligence and the right strategy, companies can unlock substantial opportunities within this sector. In response to the growing demand for detailed Canadian insights, Execulytics is proud to announce the launch of its newly enhanced Proxy Market Share Canadian Produce Intelligence System. This upgraded platform retains the comprehensive market share analytics of the previous version, while introducing powerful new features.
“Canada represents a critical market for both domestic and international businesses,” said Mike Mauti, Managing Partner of Execulytics. “Despite its importance, the Canadian produce industry is severely underserved in terms of consumer and retail intelligence. Our improved Proxy Market Share service addresses this gap.”
The updated system provides more than just market share estimates.
Key new features include:
• Annual, quarterly or monthly national and regional tonnage data.
• Seasonally adjusted truckload volume estimates for major retailers across core fruit and vegetable categories.
• Complete consumer profiles for each product category.
With this tool, stakeholders such as growers, shippers and importers can replace reliance on guesswork with precise, Canadian insights. This allows for informed decision-making and targeted strategies to approach Canadian retailers effectively.
“Clients often ask how Proxy Market Share can help elevate their performance,” said Mauti. “My response is simple: use the system to gain a deeper understanding of the Canadian retail and consumer landscapes. By doing so, companies can craft customized strategies that not only enhance their market penetration but also demonstrate a commitment to understanding the Canadian business environment.”
Savvy organizations can learn more about the enhanced Proxy Market Share by visiting www.execulytics.ca/proxy-market-share.
About Execulytics Consulting
Execulytics is a consulting, advisory and market research firm specializing in the Canadian fresh produce industry. Founded in 2016 by Mike Mauti, who has over 25 years of experience in the Canadian retail grocery sector, Execulytics provides data-driven insights, market strategies, and intelligence on consumer behavior and retail merchandising. Their tailored solutions help fresh produce brands navigate market entry, uncover opportunities, and minimize risks. Execulytics leverages industry expertise and connections to offer customized, winning strategies that drive success in the Canadian market. Contact Execulytics at info@execulytics.ca or find them on the internet at www.execulytics.ca Follow them on Twitter or LinkedIn.
About Proxy Market Share
Proxy Market Share is a tool that estimates Canadian retail market shares using consumer panel data, providing a comprehensive market overview by including retailers often omitted from traditional reports. It identifies key market leaders and growth opportunities. Enhanced features include national, regional, and retailer-specific volume estimates for various time frames, as well as detailed consumer profiles for each covered fruit and vegetable product. This service is valuable for produce suppliers, helping them develop customized sales strategies and assess product volume potential in the Canadian retail sector.
