(Wenatchee, WA) – November 1, 2024 – Excitement is building as ENVY apples supply transitions from imports to fresh, domestic production.
Last year’s Washington supply sold out early, with continued double-digit sales growth over prior year and this season promises even more with new trees coming into production to meet the soaring demand. As one of the top-performing premium apple brands in the U.S., ENVY is set to drive further category growth, with its exceptional quality, fantastic appearance, and delightful flavor.
In addition to our conventional ENVY apples, which are available in retailers nationwide, we are also expanding our ENVY apples organic product offering this season. This exciting development reflects our commitment to meeting the growing demand for organic produce by providing a wider variety of high-quality, premium organic options.
ENVY organic shoppers rank high in metrics, #2 and 3 respectively for buy rate, spend per trip and average basket spend, according to a recent Numerator report*. They often purchase a wider variety of items, indicating a preference for health-conscious options and a willingness to invest in quality. By attracting more ENVY organic shoppers, retailers can enhance overall store traffic and ultimately drive a higher velocity for their produce category.
As the holiday season approaches, we are thrilled to launch our annual collaboration with Hallmark, featuring seasonal in-store POS, social media posts, digital banners, in-store sampling opportunities and festive recipes designed to inspire any holiday gathering. Find recipes and more seasonal tips at HolidayswithEnvy.com.
With the support of our retail partners and the ever-growing community of ENVY apple fans, we are looking forward to another remarkable season, delivering top-tier quality and flavor.
ENVY apples are grown in North America and marketed and distributed by CMI Orchards, Oppy, and Rainier Fruit Company.
For more information, contact Jon Kiley:
T&G Business Development Manager, North America
Jon.kiley@tandg.global
831.970.4329
*(source: Numerator, Total Commerce, Shopper Comparison, L 52 W/E 6.30.24)
