Wait a minute…that’s not THE Peach Truck.
This week in As The Peach Truck Turns…
I feel like I’ve been watching this company a little too closely, but it also keeps coming to my back yard, and I love, love, love in-season stone fruit, so here we go again.
If you recall, I watch for The Peach Truck’s annual summer tour every year so I can arrange my pick-up. This year, again, they decided not to stop in Austin. Bummer.
Then, my husband spotted a retail pack at H-E-B’s Central Market and bought it for me ($10 for just under two pounds…an outrageous price!). The flavor was…meh.
The experience led me down a rabbit hole, questioning whether it’s retail that’s causing the peach problem.
Well, guess what? The Peach Truck did another 180 and added a stop in Austin on July 13. I put my $45, 12-pound box of peaches in the cart, but wait, there’s more! They offered me a second box for $17. Of course I’m going to take that deal (in hindsight probably not the wisest choice as a case of nectarines fell in my lap and I ended up rolling in stone fruit…but that’s a problem for another video).
So, of course I signed up. I picked up my boxes about 10 minutes after the time started. They give you about an hour window.
I was initially worried because there were few customers there, unlike previous years where there was a huge line and a lot of fanfare.
And, this year it wasn’t THE Peach Truck. It was a wholesale distributor, Houston-based Brothers Produce.
Hey, I know the folks at Brothers and know they do a great job, but The Peach Truck was originally all about simplifying the distribution system. Working with a distributor is adding additional steps. That’s not the model…right?
Well, apparently it is because they also are working with Piazza Produce to do a pickup.
Not gonna lie…I was real skeptical.
And here’s where I eat my (peach) humble pie.
We’ve been gorging on peaches for days. My living room smells amazing. They tasted amazing.
Carry on. Check in with me next week when I go into mourning over the lack of amazing peaches. Or, let me know another kind I need to try.
And then, of course, Big As Yo Face Mango Season is getting ready to start, so there’s always something new coming.
This week in As The Peach Truck Turns…
I feel like I’ve been watching this company a little too closely, but it also keeps coming to my back yard, and I love, love, love in-season stone fruit, so here we go again.
If you recall, I watch for The Peach Truck’s annual summer tour every year so I can arrange my pick-up. This year, again, they decided not to stop in Austin. Bummer.
Then, my husband spotted a retail pack at H-E-B’s Central Market and bought it for me ($10 for just under two pounds…an outrageous price!). The flavor was…meh.
The experience led me down a rabbit hole, questioning whether it’s retail that’s causing the peach problem.
Well, guess what? The Peach Truck did another 180 and added a stop in Austin on July 13. I put my $45, 12-pound box of peaches in the cart, but wait, there’s more! They offered me a second box for $17. Of course I’m going to take that deal (in hindsight probably not the wisest choice as a case of nectarines fell in my lap and I ended up rolling in stone fruit…but that’s a problem for another video).
So, of course I signed up. I picked up my boxes about 10 minutes after the time started. They give you about an hour window.
I was initially worried because there were few customers there, unlike previous years where there was a huge line and a lot of fanfare.
And, this year it wasn’t THE Peach Truck. It was a wholesale distributor, Houston-based Brothers Produce.
Hey, I know the folks at Brothers and know they do a great job, but The Peach Truck was originally all about simplifying the distribution system. Working with a distributor is adding additional steps. That’s not the model…right?
Well, apparently it is because they also are working with Piazza Produce to do a pickup.
Not gonna lie…I was real skeptical.
And here’s where I eat my (peach) humble pie.
We’ve been gorging on peaches for days. My living room smells amazing. They tasted amazing.
Carry on. Check in with me next week when I go into mourning over the lack of amazing peaches. Or, let me know another kind I need to try.
And then, of course, Big As Yo Face Mango Season is getting ready to start, so there’s always something new coming.
Pamela Riemenschneider is the Retail Editor for Blue Book Services.
