Oviedo, Fla. (March 11, 2024) – Duda Farm Fresh Foods BB #:189666, a leading grower of fresh vegetables and citrus, launches its sixth annual National Celery Month consumer sweepstakes with a focus on healthier, fresh-forward snacking to increase awareness of the Dandy brand among shoppers.
Throughout the month of March, Duda Farm Fresh Foods will share ways celery can be enjoyed in a variety of snacking and meal applications along with the 14 chances for participants to win different prize packs.
“Our goal was to use this monthlong holiday as an opportunity to showcase the versatility of celery and to engage shoppers with a fun giveaway. The promotion design reflects that festive spirit,” said Nichole Towell, senior director of marketing and packaging procurement at Duda Farm Fresh Foods.
“Spring is the perfect time to promote fresh recipes as people are transitioning out of colder weather comfort food to lighter, fresh-forward dishes. Through this promotion, we’ll share unique ideas on how to do just that while also adding fresh vegetables, particularly Dandy celery, to consumers’ shopping list.”
Now through March 29, shoppers are encouraged to enter the “National Celery Month” Sweepstakes for a chance to win kitchen inspired, three-tiered prize packs that include name brand blenders, a chef’s knife, gift cards to a well-known grocery ordering and delivery services, and free Dandy samples to enjoy throughout National Celery Month.
“Not only are we offering consumers a chance to win some great prizes, but we are using our platforms and brand to increase consumption of celery during the celebratory month of March!” said Towell. “We are coming off of peak season with the holidays and football when celery usage is high, so with this promotion, we are looking to keep celery top of mind among shoppers for a longer period of time.”
Duda Farm Fresh Foods will employ a comprehensive marketing strategy to promote the sweepstakes that includes regional TV segments, public relations efforts, influencer support, celery use and application inspiration, online advertising, as well as email and social media campaigns to increase sweepstakes entries and drive demand for the product in stores.
The company will not only offer recipes, but also tips on how celery can improve your health and lifestyle. Celery is a hydrating vegetable that can help with digestion, a source of Vitamin K that can support cardiovascular wellness, and a versatile ingredient that can enhance snacks and meals.
Dandy celery is available in whole stalk, one and two count hearts, and a variety of fresh-cut options to meet each shopper’s needs, including the new petite 2-inch celery dippers. For additional information, please visit www.dudafresh.com or follow Dandy Fresh Produce social media platforms for daily inspiration at Facebook, Twitter, and Instagram.
About Duda Farm Fresh Foods
For nearly 100 years, Duda Farm Fresh Foods has been a leading grower, shipper, processor and marketer of fresh vegetables and citrus. Known for their superior celery, the company has evolved their product assortment over the years to accommodate trends in health and wellness and to provide consumers value-added solutions that meet the needs for fresh and convenient meal and snack solutions. With primary locations in Florida, California, Arizona, Georgia and Michigan, Duda Farm Fresh Foods is committed to innovation and sustainability in every area of their business and remains focused on growing a healthy future for generations to come. The company is a wholly owned subsidiary of DUDA, a family-owned, diversified land company headquartered in Oviedo, Fla. For more information, please visit www.dudafresh.com.
