November 3, 2022 – The Produce for Better Health Foundation BB #:157162 hosted one of its most successful events bringing 23 influential retail dietitians and foodservice leaders to its 2022 Retail & Foodservice Immersion Event, held alongside the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show, October 26-29, 2022 in Orlando, Florida.
This signature PBH event provided foodservice leaders and consumer-facing retail dietitians with access to the latest produce innovations, new research and behavioral insights as well as tools to inspire new fruit and vegetable consumption habits online, in-store and in foodservice establishments across America.
With four-days of education sessions, experiential tastings, trainings and networking opportunities, alongside IFPA’s general sessions, Women’s Fresh Perspectives Breakfast and Expo Show Floor, the event was deemed a success in the minds of all parties involved.
“PBH was honored to support one of the industry’s largest tradeshows, as well as connect produce companies directly with consumers through the various points of influence – including at the point-of-sale (retail) and at the point-of-flavor (culinary & foodservice),” says Wendy Reinhardt Kapsak, MS, RDN, PBH President & CEO.
“The goal of this signature PBH event was to provide retail and foodservice leaders with actionable education and intimate networking experiences that inspire them to get creative with fruits and vegetables as well as take back ideas and solutions that help drive produce consumption and purchases in their stores, in e-commerce, and in dining establishments nationwide.”
Special thanks to PBH Chairman of the Board CarrieAnn Arias of Naturipe Farms LLC. for her passion for celebrating women in produce and making it possible for the VIPs to attend the Women’s Fresh Perspectives Breakfast.
“This unique event creates a memorable experience for these important influencers who talk to consumers about fruits and vegetables every day,” says Katie Calligaro, Marketing & Communications Senior Director, PBH. “Many sponsors use the time together as a focus group to gain feedback and insights straight from the front lines. And, many attendees were posting and sharing directly with their consumer-facing-audiences in real time via social media—a PBH value-added bonus. It’s a win-win for everyone involved. Every company has a story to share with these influencer and should capitalize on this opportunity during next year’s show!”
A Big Thank You To All Participating VIPs & Sponsors:
2022 PBH Retail & Foodservice Immersion Event Participating Retailers:
• Big Y Foods, Inc.
• Fresh Thyme Market
• Giant Food
• The GIANT Company
• Harmons Grocery Stores
• H-E-B
• Inserra Supermarkets, Inc. (ShopRite)
• The Kroger Company
• Loblaws
• Natural Grocers
• Rouses Supermarkets
• ShopRite – Inserra Supermarkets, Inc.
• Stop & Shop Companies, Inc.
• The United Family
• Wegman’s Food Markets, Inc.
• Weis Markets, Inc.
2022 PBH Retail & Foodservice Immersion Event Foodservice Leaders From:
• Bloomin’ Brands
• Chartwells, the Education Division of Compass Group, North America
• Little Ceasar’s
• Sodexo
• UMass Dining
• Yale Hospitality
2022 PBH Retail & Foodservice Immersion Event Sponsors:
• Avocados From Mexico
• California Giant Berry
• California Walnut Commission
• Chelan Fresh
• Duda Farm Fresh Foods, Inc.
• Dole Food Company
• Michigan Apple Committee
• Naturipe Farms LLC
• Pear Bureau Northwest
• Red Sun Farms
• Seneca Foods
• Stemilt Growers LLC
• Sunkist Growers
• The Wonderful Company
• U.S. Highbush Blueberry Council
For more information about PBH’s events and programming and how to participate in next year’s event, contact Sharese Roper, Industry & Partner Engagement Senior Director at sroper@pbhfoundation.org.
About the Produce for Better Health Foundation
Produce for Better Health Foundation (PBH), a nonprofit 501(c)(3), is the only national organization dedicated to helping consumers live happier, healthy lives by eating more fruits and vegetables, including fresh, frozen, canned, dried and 100% juice, every single day.
Since 1991, PBH has invested decades into developing trended insights on attitudes toward all forms of fruit and vegetable consumption, in addition to campaigns and partnerships with government, food industry stakeholders, health professionals and other thought leaders to collaborate, facilitate and advocate for increased intake. Campaigns included first, the 5-A-Day program, and then, the Fruits & Veggies—More Matters public health initiative. While five fruits and vegetables each day is great advice, and more will always matter, PBH’s new behavior-based call-to-action is Have A Plant®. Rooted in behavioral science, PBH’s transformative Have A Plant® Movement is an invitation that will inspire people with compelling reasons to believe in the powerful role fruits and vegetables can play to create happy, healthy and active lives.
Be sure to join the Have A Plant® Movement and get new recipes, snack hacks, meal ideas and other tips from chefs, registered dietitians, as well as food and wellness experts by visiting www.fruitsandveggies.org. Follow us on Facebook @fruitsandveggies; on Twitter @fruits_veggies; on Instagram @fruitsandveggies; on Pinterest @fruits_veggies; and on LinkedIn at Produce for Better Health Foundation. And remember to #haveaplant.
PBH is also responsible for the Lead The Change Collaborative Consumption Campaign– a multi-sector, multi-year initiative designed to maximize the power of PBH’s unique thought leadership position, widespread influencer network, credible scientific and market research, and, most importantly, its innovative members and partners, to lead a call-to-action for addressing the global fruit and vegetable consumption crisis. The initiative includes research, thought leadership and communication platforms to ensure the campaign speaks with One Purpose, One Voice and One Call-to-Action. For more information visit: www.fruitsandveggies.org/leadthechange.
