CAPE TOWN, South Africa (October 18, 2022) – Summer Citrus from South Africa (SCSA) announces the conclusion of a successful and record breaking 2022 season. To date, all of the fruit has been shipped and will arrive to the ports before the end of October.
Due to strategic planning and preparation, SCSA reports an increase in volume by approximately 17 percent when compared to 2021. This season, the brand shipped record volumes of oranges along with larger arrivals of easy peelers, which have quickly become more popular with consumers.
“As we continue to serve one of the world’s most demanding markets, our global partners are a crucial part of our program’s success,” said Suhanra Conradie, CEO of SCSA. “While each season seems to bring its own fair share of trials, this year was no different. Despite the added pressure due to shipping routes removing the Philadelphia port, our “dream team” of service providers truly are what make this program possible.”
Summer Citrus from South Africa continues to successfully execute their business model of managing supply based on demand. This would not be possible without its impressive team of growers, importers, local and global officials, as well as logistics and marketing teams.
To support the collaborative sales efforts of SCSA growers and importers, the brand hosted its seventh consecutive consumer promotion to elevate demand and educate shoppers to seek out South African fruit for its impeccable quality and flavor during the summer months. The promotion reached approximately 20,000 consumers, which was a 22 percent increase over the previous term.
“As we conclude our season, we wish the domestic US market a successful winter and we look forward to continuing to contribute to the market next summer with an even stronger program!” said Conradie.
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About Summer Citrus from South Africa (SCSA)
Summer Citrus from South Africa represents a group of South African citrus growers who consolidate their logistics, marketing and sales efforts to bring the finest citrus fruit to market during the U.S. summer season. Established in 1999 and re-branded for expanded marketing efforts in 2016, the group provides Navels, Midknights, East Peelers, Star Ruby Grapefruit and Cara-Cara oranges for the U.S. market. For more information about Summer Citrus from South Africa, visit www.summercitrus.com and visit the brand’s Facebook, Instagram and Twitter pages.
