• Apeel Sciences and Starr Ranch Growers are working together to bring organic Apeel apples to U.S markets, marking Apeel’s second partnership in the apple category.
• Apeel and Starr Ranch organic Honeycrisp, Pink Lady, Gala, Fuji, Granny Smith, JUICI™ and KORU® apples will be available in August 2020, just in time for apple season.
• Apeel is the first and only edible, plant-derived solution for the organic fresh produce industry that can double to triple the shelf life of many types of fresh produce, providing greater value to the already premium fruit category.
SANTA BARBARA, CA (April 7, 2020)—Apeel Sciences, BB #:345580 a World Economic Forum Technology Pioneer and one of TIME Magazine’s Best Inventions announced a new partnership with Wenatchee, WA-based Starr Ranch Growers, BB #:113637 furthering its presence in the organic apple category.
“We are thrilled to partner with Starr Ranch Growers knowing that their dedication to sustainable growing practices to provide high quality, premium produce aligns with our own values.” said Michael Schaeman, VP of Global Sales. “Apeel’s plant-derived technology bringing longer-lasting freshness to Starr Ranch’s delicious organic apples is exciting for the industry and ultimately the consumer.”
Organic growers do not have the same tools available for post-harvest shelf life. Apeel’s solution offers a significant opportunity to extend seasonality in the organic category. The apple industry’s adoption of Apeel, which is approved for organics, means organic-conscious consumers can enjoy this iconic fruit during times of the year that were never possible before.
Apeel extends the lifespan of organic apples by slowing the rate of water loss and maintaining firmness and color. With the quality and shelf life extension provided by using Apeel, organic apples can be stored and sold year-round, creating value throughout the supply chain.
“Apeel apples help maintain firmness and weight in cold storage and retail conditions, allowing our partners to capture higher sales for product that is sold by the pound,” said Brett Reasor, CEO of Starr Ranch Growers.
“With longer storage abilities we see opportunities to extend the marketing window for all of our organic varieties.”
By extending the amount of time organic apples can stay in cold storage, grower/shippers gain greater operational efficiency with higher packouts, less repack and improved inventory management. Apeel also helps maintain optimal Brix/acid ratios in apples, which means a better product experience for shoppers.
“The demand for organic produce continues to grow and Apeel is a solution that means less shrink for retailers and less waste at home,” Reasor said. “We are excited to be able to deliver the taste of fresh-picked organic apples year-round.”
For business inquiries, visit apeelsciences.com/trade.
ABOUT STARR RANCH GROWERS
Starr Ranch Growers is a family-owned business in Wenatchee, Wash., that manages more than 13,000 acres of tree fruit orchards and packs in multiple locations across Washington and Oregon. For more information about the company and its products visit https://starranch.com.
ABOUT APEEL PRODUCE
From strawberries to peppers, every fruit and vegetable has a protective peel or skin that nature uses to keep it fresh. Made from materials found in fruit, Apeel adds a little extra “peel” to the surface of fresh produce to slow water loss and oxidation (two factors that cause spoilage). Apeel produce stays fresh for much longer, so you have more time to enjoy it at its most delicious — and much less food and money is wasted. For suppliers and retailers, Apeel’s technology creates an optimal microclimate inside every fruit or vegetable, maintaining quality, extending shelf life, and transportability—with reduced reliance on refrigeration and controlled atmosphere. For more information, see the Apeel FAQ.
Starr Ranch Growers
Dan Davis
Director of Business Development
dand@starranch.com
Apeel Sciences
Michelle Masek
Brand & Communications Advisor
Michelle.Masek@apeelsciences.com
