We’re inundated with numbers and data in the fresh produce industry. We see all kinds of studies, but there’s often not the connection from the data point to a well-executed program.
That’s where Ideas Ripe for the Picking comes in. This is the brainchild of Anne-Marie Roerink, principal of 210 Analytics, author of The Power of Produce, an in-depth look at produce through the shopper’s eyes published by the Food Marketing Institute, Arlington, VA.
Anne-Marie also authors The Power of Meat, The Power of Deli and The Power of Frozen, just to name a few.
We’re launching this series as a way to discuss a data point and connect it to a strategy retailers and marketers can implement to increase fresh produce sales.
Our first episode talks about communicating nutrition information.
In The Power of Produce, we find that 97% of consumers want to eat more fresh produce. That’s a no-brainer. But did you know communication of nutrition information is their top priority when it comes to on-pack information?
Anne-Marie talks me through a program she saw at Boots UK, a convenience concept in the United Kingdom. Boots uses the 5-a-day concept, something that we’ve officially moved on from but continues to have a tremendous following and awareness, as well as color coding and front-of-package nutrition information.
Check it out and stay tuned for more Ideas Ripe for the Picking.
We’re inundated with numbers and data in the fresh produce industry. We see all kinds of studies, but there’s often not the connection from the data point to a well-executed program.
That’s where Ideas Ripe for the Picking comes in. This is the brainchild of Anne-Marie Roerink, principal of 210 Analytics, author of The Power of Produce, an in-depth look at produce through the shopper’s eyes published by the Food Marketing Institute, Arlington, VA.
Anne-Marie also authors The Power of Meat, The Power of Deli and The Power of Frozen, just to name a few.
We’re launching this series as a way to discuss a data point and connect it to a strategy retailers and marketers can implement to increase fresh produce sales.
Our first episode talks about communicating nutrition information.
In The Power of Produce, we find that 97% of consumers want to eat more fresh produce. That’s a no-brainer. But did you know communication of nutrition information is their top priority when it comes to on-pack information?
Anne-Marie talks me through a program she saw at Boots UK, a convenience concept in the United Kingdom. Boots uses the 5-a-day concept, something that we’ve officially moved on from but continues to have a tremendous following and awareness, as well as color coding and front-of-package nutrition information.
Check it out and stay tuned for more Ideas Ripe for the Picking.
Pamela Riemenschneider is the Retail Editor for Blue Book Services.
