AUSTIN, TX — The annual South by Southwest conference is well known for over-the-top promotions designed to generate buzz among attendees.
The Produce Marketing Association generated a fair amount of its own buzz with the Global Street Farm’s focus on fresh produce and floral, with people lining up for more than an hour for a complimentary — and exquisite — handmade crown or bouquet.
But there was one promotion I had to experience for myself. I had to find out why people were lining up to … eat cheese?
Check out Cheeselandia. Click on the photo to launch the interactive.
AUSTIN, TX — The annual South by Southwest conference is well known for over-the-top promotions designed to generate buzz among attendees.
The Produce Marketing Association generated a fair amount of its own buzz with the Global Street Farm’s focus on fresh produce and floral, with people lining up for more than an hour for a complimentary — and exquisite — handmade crown or bouquet.
But there was one promotion I had to experience for myself. I had to find out why people were lining up to … eat cheese?
Check out Cheeselandia. Click on the photo to launch the interactive.
Pamela Riemenschneider is the Retail Editor for Blue Book Services.
