Tag: watermelon

According to a recent shopper segmentation study conducted by the National Watermelon Promotion Board, an increase in annual watermelon purchases was driven by higher household penetration and spend within key shopper segments.

Judging criteria included category visibility, point-of-sale materials, visual merchandising, messaging nutritional benefits, recipes, selection education, and the use of print, online, and digital platforms.

Retail chains, independent retailers, and commissaries are invited to compete for over $10,000 in cash and prizes.

Here’s the latest on the temperature extremes. A high-pressure ridge is bringing dangerous heat to parts of Florida and Texas. In both states, the heat wave is forecasted to continue through Memorial Day.