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PMA-United’s big merger opportunity

- Analysis
The long anticipated merger between United Fresh and PMA hit on the last day of Q1 2021. Why now and what's next?

Produce working group sends 30 food box recommendations to USDA

- General News
United Fresh Produce Association’s Produce Box Working Group presented USDA with a set of 30 recommendations that would help guide a new program around produce food boxes.

BREAKING: PMA, United Fresh to merge in 2022

- Featured
The new association will be led jointly by Cathy Burns and Tom Stenzel as Co-CEOs throughout 2022. After that time, Burns will become the sole CEO.

United Fresh names 25 retail produce manager honorees

- Retail
Marking 17 years of recognizing exceptional retail produce managers, United Fresh Produce Association announced the honorees of its 2021 Retail Produce Manager Awards Program.

Produce hopes to benefit from new USDA leadership’s promises of better outreach

- General News
USDA announced its new Pandemic Assistance for Producers initiative last week, and while there are several references to specialty crops, it’s short on any specific help for fresh produce interests.

United Fresh names Produce Excellence in Foodservice winners

- General News
United Fresh is proud to announce nine of the country's most innovative chefs and foodservice professionals representing an array of culinary styles and backgrounds to be honored this June during the United Fresh 2021 Convention & Expo as part of the United Fresh Produce Excellence in Foodservice Award Program, sponsored by FreshEdge.

Creating healthier diets by conscious consumption

- General News
In the face of a fruit and vegetable consumption crisis, the Produce for Better Health Foundation is calling for a new era of conscious consumption.

Immigration reform no closer to reality

- Analysis
The legislation has some bipartisan support in the House, which will help in the Senate. But it probably won’t be enough.

Moxxy led two informative sessions at United Fresh Brandstorm

- General News
United Fresh Produce Association's flagship marketing event, BrandStorm 2021, kicked off with an all-virtual format this week March 9-11, and Moxxy led two informative and well-attended sessions, including a research-focused presentation with fellow fresh produce marketing experts, Tom Barnes and Julie DeWolf.

Bring the data to support marketing strategies 

- General News
Getting a new product on the shelf can be one of the most challenging things for a marketer, but it helps to have research to back it up.