Tag: the peach truck

The Peach Truck was originally all about simplifying the distribution system. Working with a distributor is adding additional steps. That’s not the model…right?

When I said retailers should take note of how great the experience was with The Peach Truck, I didn’t mean to literally copy the concept.

That perfect, juicy, sweet, ripe peach is something I dream about all winter. I absolutely go feral when the peaches are good. The problem? The peaches at the store often…aren’t good.

The largest direct-to-consumer seller of fresh peaches, The Peach Truck, today announced an investment partnership with International Farming.

When I picked up my peaches from The Peach Truck on a Wednesday, I imagined a pleasant waft of ripe peaches permeating my car. What I got was a cold box of hard-as-a-rock peaches from a reefer truck.

I love peaches. I love all stone fruit. I've worked in produce, specifically covering the retail supply chain, for 15 years and I still can't consistently pick a perfect peach at retail.