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Bolthouse Fresh Foods unveils holiday social media campaign

- General News
This holiday season, Bolthouse Fresh Foods is excited to spread joy with the launch of its festive “Are You Reindeer Ready?” social campaign, exclusively on Bolthouse Fresh Facebook and Instagram.

AgSafe releases free toolkit to strengthen ag employee relations

- General News
AgSafe is proud to announce the launch of its Social Media Toolkit—a free new resource designed to help agricultural employers strengthen relationships with employees by using effective and consistent communication, both in and out of the field.

El Pollo Loco partners with TikTok star for its Double Chopped Salads campaign

- General News
El Pollo Loco, the nation's leading fire-grilled chicken chain, has announced an exciting partnership with content creator Yuri Lamasbella.

Good Foods GUAC-a-RITA: the ultimate sip and dip experience

- General News
Good Foods, a leader in better-for-you dips and guacamole, has combined two quintessential summertime treats – guacamole and margaritas – in one with the launch of the GUAC-a-RITA.

The advent of livestreaming sales in the U.S.

- Analysis
I know what influencers are. But barely. These are online personalities you trust (for whatever reason) to advise you to buy products of some sort or another.

Kaitlyn Thornton is telling our story on social media

- Featured
I don’t remember the first time I heard someone in agriculture say that “we should be telling our story,” but it was long before Kaitlyn Thornton was born.

What the ‘Tariq the Corn Kid’s’ deal with Green Giant should tell you about social media  

- Produce with Pamela
Tariq the “Corn Kid” got a deal with Green Giant, and I’m not surprised.

California Avocado Commission engages consumers on social media

- General News
For the California Avocado Commission, social media outreach is one of its most effective means of engaging with its target consumer audience.

Stemilt launches program to increase social media engagement

- General News
Stemilt launched its new Crisp Collaborators program which includes partnerships with 13 social media influencers who will create ongoing content for the Stemilt brand across the U.S. Stemilt kicked off the year-long program with a group video call and shipments of fresh Stemilt apples and fruity swag.

Berries are top trending fruit for Memorial Day

- General News
A recent social media and web analysis of fruit-based recipes highlights the fact that the most fashionable food is red, white and blue with berries marking the most popular online fruit across the United States for Memorial Day.