Tag: shopper insights 2020

How can retail shake-ups present opportunities for marketers?

Knowing where and how often consumers shop can be a key to an effective marketing strategy.

It's not surprising that 64% have tried a pomegranate, and more than 50% have tried dates, papayas, and figs, but what about other items? 

As popular as some items may seem to those of us immersed in the fresh produce world, some trendy produce items still struggle to capture consumer attention.

There are ways to reach a consumer's friends and family, and we just have to look at some other industries, says Karen Nardozza, President/CEO of Moxxy Marketing.

We’ve already covered the fact that looks draw consumers in when it comes to their regular produce purchases, but sometimes looks aren’t enough.

It’s easy to see what consumers are buying at retail, but if we’re going to understand how to grow those sales, we need to know the why behind the buy.