Tag: produce marketing association

A Zoom meeting is planned for August 13 for sponsors and exhibitors to outline virtual opportunities.

In the ninth week of coronavirus-related shopping, patterns continued to evolve. Between the typical Mother’s Day sales boost and shoppers flocking to the store once more to stock up on meat amid ongoing coverage of shortages, grocery sales had another good week, and produce along with it.

Following a stellar last week of April, fresh produce gains remained highly elevated the first week of May. Fresh produce growth for the week of May 3 versus the comparable week in 2019 increased 17.2%.

The program will provide a sustainable and tangible solution to help the nation address one of its most enduring challenges: food insecurity.

To reassure consumers fresh fruits and vegetables are available and safe during the COVID-19 crisis, the Produce Marketing Association has launched a new consumer marketing campaign, the "Joy of Fresh." 

It’s clear the world has hit pause on most marketing and communications plans that were in place before the COVID-19 outbreak. But what do we do now?

In my conversations with supply side companies, logistics firms and the buy side (retailer) over the past couple of days, one thing is abundantly clear: we as a nation are not running out of food and most non-food products.

ANAHEIM, CA—There was more than one queen at the table at the Women's Fresh Perspectives breakfast at Fresh Summit on Oct. 19.