Tag: produce blueprints

As the dust fully settles from the merger, members of the fresh produce community are looking to International Fresh Produce Association to address a number of issues critical to the industry going forward.

When it comes to the mechanics of the PMA and United Fresh merger, there’s no disputing that it was a massive undertaking.

Many industry insiders applaud that having a single, united voice is one of the most positive results of the merger that became the International Fresh Produce Association.

Those who believe the merger that led to International Fresh Produce Association has been positive for the industry cite the streamlining of member services and the logistics of membership as a key advantage.

Cathy Burns, former CEO of PMA, and now CEO of International Fresh Produce Association says she’s proud of IFPA and its achievements so far.

For this article our Trading Assistance team has identified seven common mistakes that can usually be avoided with some additional attention to the devilish details.   

Industry observers and some of those involved in the previous merger discussions attributed the 2012 failure to a disagreement over who should lead the merged organization.

The move to finally merge PMA and United Fresh took place during a long period of consolidation in food and agriculture associations, both regional and national, over the past 15 years.

A merger between the United Fresh Produce Association (United Fresh) and the Produce Marketing Association (PMA) had been discussed for decades, and it finally happened.

Training and educational programs can help produce companies retain employees by giving them the skills to move up in an organization, aid workers in making a transition to produce from another industry, and expose young people to potential employment opportunities they may not have considered.