Tag: produce blueprints

A carrier’s detention fees are chargeable to the party that hired the transportation service.

Produce merchandising is as much an art as a science and this “art” can only be gained by experience. So, with that said, I offer a perspective on a particular element of produce merchandising.

While some brands continue to innovate and launch new products during the pandemic, some buyers may have been hesitant to go big with a new launch.

When it comes to new products, are you asking the right questions during research and development? What about your test market strategy?

Leadership has been the focus of much debate and discussion. One writer after another has researched and/or opined on what makes an effective leader.

I can’t think of a company that introduces more new items to the fresh produce category than Los Angeles-based Melissa’s/World Variety Produce, Inc.

So, what do you do when a product flops? You certainly don’t give up.

When the Envy apple launched in 2008, New Zealand-based Turners & Growers Limited (now T&G Global) had a bold vision for its name and branding, recalls Roger Aguirre, director of apples and pears for Oppy, Vancouver, BC.

As if launching a new product isn’t hard enough, the fickle nature of fresh produce makes hitting a moving target even more of a challenge.

With decades of innovation under its belt, Salinas, CA-based Mann Packing Company, Inc. became synonymous with innovative value-added fresh produce.