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Kroger promotes low ‘Freshgiving’ prices

- Featured
The Kroger Co. today shared its zero-compromise Freshgiving meal offering customers a holiday basket that includes all the staples for less than $4.85 per person—even more affordable than the retailer's turkey day bundle last year.

Kroger launches Field & Vine private label for US-grown fresh produce

- General News
Grown exclusively in the U.S.A, Field & Vine™ is a limited-time, annual best of season experience, promising optimal freshness.

AWG unveils new Best Choice branding for perimeter products

- Retail
Best Choice, the flagship of Associated Wholesale Grocers, Inc.’s private brands portfolio, is enhancing its presence in fresh perimeter departments such as bakery, produce, meat and seafood.

Giant Food lowers prices on private label basket staples

- Retail
Giant Food, the leading greater Washington, D.C. regional grocery chain, has lowered prices on hundreds of items within its private brand selection, which includes the Giant brand, Nature's Promise, Taste of Inspirations, Smart Living, Always My Baby, Companion and CareOne.

FMI’s report shows strength of private labels

- General News
The Food Industry Association today releases the second installment of the 2023 Power of Private Brands series which surveyed grocery shoppers about their private brand shopping habits.

Dollar General expands private label brand

- Retail
Dollar General is expanding its private label brand, Clover Valley, to include new on-trend national brand alternatives, debuting more than 100 new items for 2023 including a wider selection of sauces, condiments, entrees, sides, snacks and more at affordable price points with many featuring stylish new packaging designs.

Southeastern Grocers introduces new private label

- Retail
Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, announces its new, exclusive store brand product line – Know & Love – designed to offer customers a wide range of affordable, clean label products made with ingredients they “know,” to create the everyday products they’ll “love.”

FMI study shows strong retail interest in private brands

- Retail
More than 80% of respondents to a recent FMI survey of industry executives for its report, The Power of Private Brands 2023: Innovation that Drives Winning Private Brands, said they plan to increase private brand investments moderately or significantly in the next two years, which helps set the stage for more innovation opportunities.

Albertsons Companies consolidates its private labels

- Retail
Albertsons Companies, Inc. announced today that it will rebrand its Signature Farms, Signature Care and Signature Cafe products under one master brand, Signature SELECT, which features a refreshed, modern logo, bold packaging and a new marketing campaign designed to build an emotional connection with customers.

Albertsons revamps ‘O’ Organics private label

- Retail
Albertsons Companies, Inc. today shared that its O Organics brand is celebrating its growth and evolution with vibrant new packaging designed to stand out, taking a fresh and unexpected approach to marketing an organic brand.