Tag: power of produce

While inflation in the fresh produce category may be lower than the rest of grocery, consumers are still feeling the pinch.   Retailers are responding with strategic promotions, though they may not be getting the message across.

Inflation is hitting consumers hard enough right now that price has risen to the top factor for them to purchase fresh produce, according to the latest Power of Produce report.

The 2022 Power of Produce was conducted by 210 Analytics and made possible by the Southeast Produce Council (SEPC), Invafresh and Yerecic Label. The report was presented at SEPC’s 2022 Southern Exposure conference.