Tag: new products

As consumers increase their appetite for healthier food options and the desire to incorporate more vegetables into their diets, D’Arrigo California, a farming leader of healthy and delicious vegetables, announces three new items in the Andy Boy label: Florentino AKA Sweet Baby Cauliflower, Brussels Sprouts and Celery.

While some brands continue to innovate and launch new products during the pandemic, some buyers may have been hesitant to go big with a new launch.

When it comes to new products, are you asking the right questions during research and development? What about your test market strategy?

I can’t think of a company that introduces more new items to the fresh produce category than Los Angeles-based Melissa’s/World Variety Produce, Inc.

So, what do you do when a product flops? You certainly don’t give up.

When the Envy apple launched in 2008, New Zealand-based Turners & Growers Limited (now T&G Global) had a bold vision for its name and branding, recalls Roger Aguirre, director of apples and pears for Oppy, Vancouver, BC.

Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., has the perfect fresh solution for busy families this fall with five new additions to the award-winning microwavable cut vegetable product line, Season & Steam.

As if launching a new product isn’t hard enough, the fickle nature of fresh produce makes hitting a moving target even more of a challenge.

With decades of innovation under its belt, Salinas, CA-based Mann Packing Company, Inc. became synonymous with innovative value-added fresh produce.

Sometimes a new product innovation can be too far out of a company’s wheelhouse.