Tag: national watermelon promotion board

It will be a summer of adventure for National Watermelon Promotion Board (NWPB), thanks to a month-long collaboration with Disney and Pixar’s original feature film Luca, which streams exclusively on Disney+ starting June 18.

Watermelon continues to find its place on menus throughout the country despite the rapidly changing foodservice landscape.

The NWPB has pivoted from planned marketing activities to those more conducive to the current landscape.

The new site design promotes return visitation with automated content buckets and the ability to make real-time optimizations around many topics and pieces of content.