Tag: national watermelon promotion board

On April 1, 2025, the committees and Board will launch a new program aligned with the new assessment level and fiscal year.

According to a recent shopper segmentation study conducted by the National Watermelon Promotion Board, an increase in annual watermelon purchases was driven by higher household penetration and spend within key shopper segments.

The National Watermelon Promotion Board is excited to announce its continued partnership with the Marine Corps Marathon (MCM) for the 11th consecutive year.

Judging criteria included category visibility, point-of-sale materials, visual merchandising, messaging nutritional benefits, recipes, selection education, and the use of print, online, and digital platforms.

NWPB announced the release of its latest consumer research and Marketing Guide designed to arm retailers and producers with information to make fact-based strategic decisions and build awareness of the opportunities within the watermelon category.

The National Watermelon Promotion Board continues its sponsorship of the Marine Corps Marathon in the nation's capital.

NWPB has named winners in its annual Retail Merchandising Contest which garnered over 115 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada.

National Watermelon Promotion Board (NWPB)’s Foodservice program showcased the versatility of watermelon as a trend-forward ingredient.

The National Watermelon Promotion Board (NWPB) invites all retail chains, independent retailers and commissaries to submit entries to their 15th annual Watermelon Retail Merchandising Contest.

“Want to be happier this season? Add watermelon to your grocery cart.”