Tag: marketing

The Year Ahead: Search for new marketing appeals

January 15, 2019 - Produce Blueprints, By Karen Raugust

The next step in the perishables pipeline—after harvesting, packaging, and shipping a product—is marketing. Several trends …

The Year Ahead: Branding and storytelling

January 14, 2019 - Produce Blueprints, By Karen Raugust

Produce marketers look for new ways to differentiate their product. “Suppliers want to really draw consumers …