Tag: marketing campaign

With the harvest underway in both the Coachella and San Joaquin valleys, California grapes are available around the country and shoppers and retailers can celebrate the California Goodness that comes with every bunch of California table grapes.

Zespri is capturing that first, invigorating sweet bite of SunGold Kiwifruit with its Go Sweet.

In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts debuting only on Disney+ this year, Wonderful Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios.

Zespri is reaching out to retailers and to the produce trade industry for support in their social and influencer engagement activity as part of No Kid Hungry’s “Rebuilding” campaign.

Rave brand MN55 cultivar apples are back in season and with that not only comes high-quality, outrageously juicy apples, but another exciting consumer-facing digital campaign designed to help consumers win gold.

With many headed back to their classrooms, campuses and cubicles, more regularly come fall, Oppy is putting lunchbox favorites from its exclusive collaboration with the Ocean Spray brand on full display in its back-to-school campaign.

The Eastern Cantaloupe Growers Association (ECGA), a leading food safety and advocacy group for Eastern Cantaloupe growers in the Midwest and eastern U.S., has announced the launch of its Flavor of Sunshine campaign to support the 2021 Eastern Cantaloupe season.

Starr Ranch Growers is celebrating the first week of spring with marketing activities designed to generate buzz about the company’s exclusive JUICI apple.

Dole Food Company announced today the launching of an integrated sustainability campaign aimed at amplifying its commitment to the key enterprise-wide sustainability goals launched in 2020 under “The Dole Way.”

The Produce for Better Health Foundation (PBH) released its new 2021 Member Engagement Prospectus offering expanded opportunities to promote fruits and vegetables to our nation’s largest – and perhaps most vulnerable – population of Gen Z and Millennial consumers, along with the influencers who reach them.