Tag: kiwifruit
Zespri marketing programs fuel kiwifruit season
- General News
Zespri takes its Taste the Obsession consumer campaign to a whole new level by offering consumers a chance to win a trip to New Zealand to visit their orchards and meet the passionate growers who are obsessed with growing the best-tasting kiwifruit.
Zespri appoints General Manager North America
- General News
Zespri Kiwifruit is the fastest growing fruit in the fruit bowl and to continue this positive momentum in the market, Zespri is appointing Darren LaMothe as the new general manager to oversee North American operations.
Chilean Kiwifruit Committee launches 2023 marketing campaign
- General News
With more than 8,000 tons shipped to North America through Week 20, the Chilean Kiwifruit season is underway.
Zespri SunGold kiwifruit season begins
- General News
Retailers have been meeting with Zespri’s account managers to plan promotions and set display programs in anticipation of another successful season.
Zespri to unveil new merchandising plan at SEPC
- General News
Zespri’s account managers will be at booth 621 to meet with retailers during the SEPC Southern Exposure trade show in Orlando, Florida March 2-4, 2023.
USDA modifies kiwifruit federal marketing order
- General News
USDA announced today it has modified the handling regulations prescribed under the federal marketing order for kiwifruit grown in California.
Kliewer Farms and Hazel unite on successful Hazel 100 kiwifruit trials
- General News
Reedley, CA-based grower/packer/shipper, Kliewer Farms LLC (Kliewer) announces a successful postharvest trial with Chicago-based shelf-life extension tech developer, Hazel Technologies, using the Hazel 100 sachet on the company’s exclusive kiwifruit variety, Mega Kiwi.
Zespri helps drive category growth and IFPA activities
- General News
As the highly anticipated, in-person IFPA Global Produce & Floral Show opens its doors October 27-29th to industry professionals, retailers can stop by the redesigned Zespri booth to meet with regional and international staff and learn how Zespri SunGold Kiwi is driving the category to new levels.
Trucco helps fight childhood cancer in September
- General News
In recognition of National Childhood Cancer Awareness Month, Trucco is proud to announce its Produce for Life 7 initiative, created in collaboration with Medrano Produce to benefit child cancer research at Maria Fareri Children’s Hospital.
Brighter Bites partners with Zespri kiwifruit
- General News
Brighter Bites, a nonprofit organization that delivers fresh fruits and vegetables, nutrition education resources, and culinary tools directly into families’ hands, is excited to be working with Zespri Kiwifruit as a key produce partner for the upcoming 2022-2023 school year.