Tag: Hass Avocado Board

Understanding fresh avocado shoppers and their purchase behaviors help marketers and retailers create strategies that drive traffic, build loyalty, and grow sales of fresh Hass avocados.

The Hass Avocado Board’s (HAB) recently published holiday retail recap reported sales volume and dollars for Father’s Day, Fourth of July and Labor Day totaling a combined 131.4 million units and $153 million in retail sales as the fruit remains an important part of each holiday’s celebrations.

The U.S. Department of Agriculture today announced the appointment of eight members to the Hass Avocado Board.

Retail sales of fresh Hass avocados remained above the pre-pandemic levels of 2019 during the second quarter key holidays of 2021, while year-over-year sales softened.

Steven Muro, president and founder of Fusion, will share his expertise and industry knowledge during a live webinar from the Hass Avocado Board (HAB) on Thursday, September 30, 2021, from 1:00 p.m. – 1:30 p.m. PDT.

Bagged avocados are finding their way into the grocery baskets of U.S. avocado shoppers as bags now make up more than a quarter of all avocado purchases.

Steven Muro, president and founder of Fusion, will share his expertise and industry knowledge during a live webinar from the Hass Avocado Board (HAB) on Thursday, July 29, 2021, from 1:00 p.m. – 1:30 p.m. PDT.

Sales of Hass avocados kicked off the new year with four-year record highs through first quarter key holidays, including the Big Game, Valentine’s Day, and St. Patrick’s Day.

Holiday avocado sales continued to grow as shoppers purchased a record number of fresh Hass avocados during the 2020 fall and winter holidays.

Avocados have found their way onto the tables of an increasing number of U.S. households as the category continues to develop and cement its place as one of the largest categories in fresh produce.