Tag: Hass Avocado Board

A new film about the avocado industry’s success at driving demand nationwide documents the local as well as global impact of the national marketing program led by the Hass Avocado Board (HAB) since its inception over 20 years ago.

Second quarter holidays generated the highest growth rates in 2024 according to the most recent Avocado Holiday Retail Recap created by the Hass Avocado Board (HAB).

Big Game, Valentine's Day, St. Patrick's Day, and Easter collectively contributed total avocado category promotional gains, boosting first quarter volume sales by more than +23.4M pounds.

Under the guidance of industry veterans and expert HAB staff, participants learn about how to leverage critical functions like research and marketing to achieve industry goals.

Shoppers embraced festive avocado dishes during the fourth quarter holidays. Halloween, Thanksgiving, Christmas, and New Year’s Eve weeks generated higher avocado dollar sales compared to 2022, according to the recently released avocado sales recap from Hass Avocado Board (HAB).

Bagged avocados continue to emerge as a preferred choice for shoppers during holiday gatherings.

A "Build a Better Sandwich" resource features tips for enjoying ingredients including fresh fruits and vegetables in better-built sandwiches

How should the avocado industry deal with negative stories about avocado crops with regards to sustainability?

The Hass Avocado Board (HAB) is excited to share the findings of its recent study on the impact of bagged avocados on avocado category trends, shedding light on the remarkable shifts in the avocado category's retail landscape over the past four years.

As the avocado industry continues to boom in sales and pop culture, Fresh Avocados – Love One Today, a leading science-based resource founded by the Hass Avocado Board (HAB), celebrates its 10th anniversary with news of continued big strides in elevating positive awareness for the health benefits of avocados, a proven driver for stimulating demand in the U.S.