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U.S. sees decline in Mexican avocado imports during holidays

- International
The close of 2024 showed an overall drop in avocado export volumes during the end-of-year holiday festivities, according to Avobook.

California Giant updates Florida strawberry crop

- General News
California Giant says its Florida-based growers are on track to deliver peak volumes spanning from mid-February to mid-March.

Freeze in desert region to affect lettuce quality

- General News
Widespread, moderate-to-heavy lettuce ice is expected throughout this entire week in all Arizona and California desert growing areas

Avocado supplies to tighten through January

- General News
Markon Cooperative released this avocado crop update that says the industry will experience a 25-30% avocado shortage through January.

Strawberry market softens as supplies increase

- General News
Markon Cooperative reports as of January 6, 2025, strawberry supply exceeds demand; falling prices are forecast through next week.

Imported melon prices rise as storm affects supplies

- General News
Central American melon supplies are extremely limited following the effects of Tropical Storm Sara. Markets are elevated; demand exceeds supply.

Desert lettuce yields and quality up and prices down

- General News
Ideal weather conditions aided growth in November and December. Lettuce and other desert row crops, including value-added items, are demonstrating great quality and high yields. Supplies are abundant throughout the desert growing region.

North Carolina sweetpotato industry projects lower yields for rest of season

- General News
On the heels of Thanksgiving, the unofficial sweetpotato eating holiday, The North Carolina Sweetpotato Commission, is reporting a smaller annual yield despite a slight increase in acreage after a challenging growing and harvest season.

South American mango exports to the U.S. to rebound this season

- International
Ecuador’s mango exports to the U.S. started earlier and stronger this season and are expected to be more than 160 percent higher than in 2023. As a result, Brazil is setting its sights on the European market.

VIDEO: Cold to affect California strawberries

- General News
Markon Cooperative released this Live from the fields report on California strawberries November 12, 2024: