Tag: crop update

Persistent rain has cancelled harvesting in the Santa Maria/Oxnard, California, growing regions for Sunday, February 16 through Tuesday, February 18. Demand exceeds supply in all California growing regions.

Although the higher temperatures will aid plant growth that had stalled after three weeks of strong winds and morning freeze events, Markon inspectors still expect to see quality challenges through February.

In 2024, Peru's fresh avocado exports stood out for their performance in terms of value, despite a decrease in the total volume shipped.

The 2025 California avocado harvest is now projected to be in the range of 375 million pounds, which is the largest crop estimate for the locally grown fruit since 2020.

The recent devastating wildfires in the Los Angeles area had not impacted the Oxnard growing region until yesterday. The Hughes Fire, located approximately 50 miles from Oxnard in Castaic, kicked up at approximately 10:30 am on January 22.

The close of 2024 showed an overall drop in avocado export volumes during the end-of-year holiday festivities, according to Avobook.

California Giant says its Florida-based growers are on track to deliver peak volumes spanning from mid-February to mid-March.

Widespread, moderate-to-heavy lettuce ice is expected throughout this entire week in all Arizona and California desert growing areas

Markon Cooperative released this avocado crop update that says the industry will experience a 25-30% avocado shortage through January.

Markon Cooperative reports as of January 6, 2025, strawberry supply exceeds demand; falling prices are forecast through next week.