Tag: consumer trends

Canada’s COVID-19 experience has been different than the U.S., and that’s causing the Canadian consumer to act differently.

As the one-year mark into pandemic living has officially passed, Grand Rapids, Mich.-based retailer Meijer reveals some of the most surprising shopping trends from the height of the shutdown to the ongoing changes in home and work lifestyles across the Midwest.

A new Freedonia Group analysis projects U.S. sales of fresh produce packaging to grow 3.7% per year to nearly $7 billion in 2024, as demand continues to rise among both consumers and foodservice establishments for produce sold in some form of packaging – including pouches, bags, and rigid plastic containers.

Instacart, the leading online grocery platform in North America, today released "Beyond the Cart: A Year of Essential Insights," a new report highlighting how the pandemic has transformed 100 years of grocery habits through the lens of six trends from the past year that are shaping the future of online grocery shopping.

Since the emergence of the COVID-19 global health crisis, 96% of Americans say they clean and disinfect their homes as much or more than before; nearly half (47%) are eating healthier and half are cooking more; and almost one in seven are watching more television as a form of self-care and snacking while they do it.

Understandably, the virus has caused changes in consumer purchasing behavior. While increased demand for produce was widespread in the lockdown’s early days, it did not include all SKUs.

Knowing where and how often consumers shop can be a key to an effective marketing strategy.

While it’s important to know what kinds of people are more likely than others to try new fruits and vegetables, there’s a willingness among all demographics.

The great hurdle for a marketer of anything is getting your customer to try something new. In the fresh produce world, this is what leads to incremental sales and hopefully, greater consumption.

A new consumer survey has answers to how consumer shopping and eating behavior have changed in 2020.