Tag: cause marketing

The total amount donated to each local food bank will be based on the number of eligible bagged oranges sold in each food bank’s service area, along with customer donations at the register.

In 2021, Healthy Family Project implemented refreshed signage in 3,848 grocery stores, surpassed 30,000 unique downloads of the Healthy Family Project podcast, produced 15 Live cooking classes with the organization’s junior chefs and saw more than a half million website visits to healthyfamilyproject.com.

Through November, produce suppliers will be highlighted in targeted social media content and a Healthy Family Project enewsletter campaign.

Produce for Kids is celebrating 19 years working with Publix and its produce suppliers to implement the cause-marketing campaign which has raised more than $3.4 million for local families in need.

The program, now in its seventh year, has reworked its typical back-to-school messaging and content, developed new lunchbox inspiration and pulled together resources around distance learning and mental health to better serve families. 

No. That should be your first response when someone inside – or more likely – outside your company suggests you associate your brand with a cause.