Tag: california avocado commission

Consumers across the country and in particular in the West are fulfilling their pent-up desire to travel and still stay relatively close to home by taking road trips.

Peak availability of California avocados continues in July, and the California Avocado Commission’s summer advertising and trade program is running at full steam.

Bloggers, chefs, dietitians and other personalities have become valued communicators for the California avocado marketing program.

The California Department of Food and Agriculture recently completed a state-mandated referendum vote that determined the California Avocado Commission is approved to continue in operation for the next five years.

What's it like to participate in one of these media outreach sessions? I joined the California Avocado Commission's season-kickoff cooking class to find out.

The California Avocado Commission is extending its consumer advertising campaign, “The best avocados have California in them,” with new creative designs that playfully illustrate the California lifestyle, connecting the fruit with the locale.

The California Avocado Commission has updated the forecast for its fiscal year 2020-21 to 292 million pounds, which is an eight percent reduction from its pre-season crop estimate and in the range of an average size crop.

Every five years the California Department of Food and Agriculture holds a state-mandated referendum vote to provide California avocado growers the opportunity to determine whether the California Avocado Commission will be reapproved to continue for the next five years.

The California Department of Food and Agriculture seated newly elected California Avocado Commission board members at the Commission’s November 19, 2020 board meeting.

The California Avocado Commission has supported the Produce Marketing Association for more than four decades.