Tag: branding

Homegrown Organic Farms is pleased to announce the Buck Brand organic specialty citrus micro-brand.

POM Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is kicking off the 2021 California pomegranate season with its largest digital marketing campaign ever to raise brand awareness and continue to drive category growth.

I talked with Kim Chackal of Equifruit about the company's change from crunchy granola Fairtrade to "The Only Banana You Should Buy." Here's how bringing the attitude is also bringing the sales to this Montreal-based company.

The Produce Moms x Wada Farms Easy-Baker will be available at Walmart and other grocers supplied by Wada Farms' distribution partners.

New research conducted by Foodmix Marketing Communications, a leading food marketing agency, reveals the underdeveloped state of branding within the fresh produce industry and how commodity growers can make a larger profit by leveraging their authentic stories.

Village Farms International, Inc. today unveiled new corporate branding and launched its new corporate website at www.villagefarms.com.

Branding in the produce department is more than just a label.

Are you ready to talk about branding and more effective communication with consumers?

Just like Family Tree Farms’ unique fruit, its new brand is anything but ordinary. Family Tree Farms’ modernized brand preserves the heart and soul of its deep family roots while introducing a contemporary, consumer-focused story of the world’s most flavorful fruit.

Reflecting decades of sustainable innovation, hand-crafted expertise and high-quality products, Tanimura & Antle is rolling out new consumer focused branding to support its premium Tanimura & Antle Artisan Family of fresh produce and more clearly convey these attributes on the shelf.