Tag: branding

Kalera, one of the world’s leading hydroponic indoor vertical farmers, announces its rebrand featuring minimalistic and fresh design elements to complement the company’s premium, clean lettuce and microgreen varieties. The rebrand features a new logo and website design that will attract the general global consumer.

Calavo, a global avocado-industry leader and provider of value-added fresh food, proudly debuts a brand refresh of the company logo, tagline and brand personality to fully support Calavo’s One Company vision.

Private Label vs. Consumer Brand: The Competition for Shelf Space will explore the changing dynamics and challenges of traditional consumer brands as they face off against private label to win the wallet and minds of organic consumers, as part of the second announced educational session at Organic Produce Summit 2022.

A balanced breakfast can be key to getting good nutrition and starting the day off right.

The Cold Hardy Citrus Association (CHCA), a collaborative group of more than 75 growers, handlers, processors and allied businesses of all sizes, with groves and packing facilities throughout the Florida Panhandle, Eastern Alabama and Southern Georgia, will debut their newly created regional brand—Sweet Valley Citrus—at the New York Produce Show on December 15, 2021.

Modern consumers demand to know more about their food, especially fruits and vegetables, and generic retail brands don’t provide that.

Homegrown Organic Farms is pleased to announce the Buck Brand organic specialty citrus micro-brand.

POM Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is kicking off the 2021 California pomegranate season with its largest digital marketing campaign ever to raise brand awareness and continue to drive category growth.

I talked with Kim Chackal of Equifruit about the company's change from crunchy granola Fairtrade to "The Only Banana You Should Buy." Here's how bringing the attitude is also bringing the sales to this Montreal-based company.

The Produce Moms x Wada Farms Easy-Baker will be available at Walmart and other grocers supplied by Wada Farms' distribution partners.