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Avocados From Mexico promotes ‘Guac Dream Team’ with Rob Gronkowski for Super Bowl promos

- General News
The Big Game is made up of big wins. Big energy. Big memories. And Avocados From Mexico, together with Rob Gronkowski, have pulled out all the stops to get guac on every game day table this football season.

CAC projects largest avocado harvest in five years

- General News
The 2025 California avocado harvest is now projected to be in the range of 375 million pounds, which is the largest crop estimate for the locally grown fruit since 2020.

ProduceIQ: CA goes from fires to flood threat

- Featured
After weeks of high winds and devastating wildfires, Southern California saw much-needed rain over the weekend. The rain provided relief and aided firefighting efforts in residential and agricultural areas but left Californians at risk for flooding and mudslides.

U.S. sees decline in Mexican avocado imports during holidays

- International
The close of 2024 showed an overall drop in avocado export volumes during the end-of-year holiday festivities, according to Avobook.

Avocados From Mexico Super Bowl promotion features Rob Gronkowski Guacline AI experience

- General News
Avocados From Mexico is known for serving up innovative marketing, and with a little help from a big friend, this year's Big Game is sure to be a touchdown.

ProduceIQ: East Coast strike averted, but markets face new challenges

- Featured
The cold front that reached deep into Florida last week did slow the production of a few commodities such as cucumbers and squash but did little to stop plummeting tomato prices.

Peruvian fruit exports exceed $6B in 2024

- International
In 2024, Peruvian fruit exports exceeded $6 billion, according to Agraria, citing the head of the Ministry of Foreign Trade and Tourism (Mincetur), Desilú León Chempén.

Avocado supplies to tighten through January

- General News
Markon Cooperative released this avocado crop update that says the industry will experience a 25-30% avocado shortage through January.

ProduceIQ: Snow, ice, and a port strike cloud Week #1

- Featured
Post-holiday demand hangover and stable supply send the ProduceIQ Index plummeting. Average prices are down -9 percent over the previous week and typically continue a downward trend into mid-February.

Westfalia Fruit acquires Belgian avocado products company

- General News
Westfalia Fruit, a global leader in the avocado industry, has completed the acquisition of Syros, a Belgian-based manufacturer of avocado products serving the European food and service industry as well as retail sectors.