Tag: apples

A smooth transition between the 2023/2024 apple crop into the 2024/2025 crop has the apple category moving in a positive direction for the season ahead. Looking at the past four weeks from November 24, 2024, to December 28, 2024, Nielsen data shows retailer alignment around apples most readily available has strengthened movement for varieties like Pink Lady and Comic Crisp apples.

Superfresh Growers reveals new insights from two national retailers’ databases reveal intriguing demographic trends for Pink Lady apples, showcasing their strong appeal among affluent, career-oriented consumers.

Honeybear Brands, owned by Wescott Agri Products, Inc., Elgin, MN, offers retailers a sneak peak at its proprietary Honeymoon apple.

National retailer data reveals that Autumn Glory apples have started to capture younger consumers at an impressive rate. Consumers aged 18-29 increased by 1%, while consumers aged 30-39 increased by 2% from last year.

Now is the time to not only get Pink Lady going at retail, but to start lining up promotions for the historical February promotional window.

This season’s Honeycrisp apple crop is smaller than last year’s record crop, so apple marketers are making plans to promote other varieties, while still fulfilling the customer demand they created with Honeycrisp.

The 2024/2025 Honeycrisp crop is in shorter supply, and the current rate of movement is greater than supply can sustain.

Excitement is building as ENVY apples supply transitions from imports to fresh, domestic production.

Starting Nov. 1, consumers across the 48 contiguous states will be able to purchase the apples directly through Capital City Fruit's online platform, Fresh Cart Produce.

Crunch Time Apple Growers, a cooperative of more than 150 family farmers across New York state, has finished harvesting this year’s crop of RubyFrost apples. Retailers are encouraged to place orders now to ensure they have RubyFrost apples stocked for consumers.