Tag: amazon fresh

Grocery stores do not mix it up that much on a regular basis, apart from the occasional festive popcorn and chips endcap. So when my husband asked me to check out the new Amazon Fresh store that recently opened in Naperville, IL, I was game.

What’s going to be the *it* factor that sways consumers to break with their usual routine and shop Amazon Fresh instead?

After more than a year of speculation about its foray into brick-and-mortar grocery, Seattle-based Amazon has opened its first location.