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Instacart releases new advertising options

- General News
Instacart, the leading grocery technology company in North America, today announced new advertising solutions to enhance consumer discovery and brand engagement on its platform.

Mushroom Council advertising campaign targets mushroom loyalists

- General News
The Mushroom Council will target its most loyal shoppers in an all-new multimedia advertising campaign aimed at encouraging those who already love mushrooms to purchase even more.

California Avocado Commission names new agency of record

- General News
The California Avocado Commission (CAC) announces that it has selected Curious Plot as its new agency of record

IFPA launches ad campaign defending the WIC program

- General News
The International Fresh Produce Association launched its largest-ever ad campaign in support of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) to coincide with today’s WIC National Day of Action.

Instacart expands ads on smart carts

- Retail
Instacart will begin piloting ads on its Caper Carts, bringing personalized recommendations to grocery store aisles

Chiquita launches ‘It Sounds So Good’ campaign

- General News
Chiquita is inviting its fans to join in on the fun and celebrate the joy of bananas with the launch of its new campaign, “It Sounds So Good.”

New Litehouse campaign celebrates summer salads

- General News

SANDPOINT, Idaho, May 15, 2023 /PRNewswire/ — With warmer weather in the forecast, Litehouse® is celebrating National Salad Month (May) …

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NGA tv ad calls out retail power buyers

- Retail
The National Grocers Association, the national trade association representing the independent supermarket industry, is unveiling a new TV commercial that shines a spotlight on the unfair and discriminatory tactics of dominant food retailers that harm the ability of Main Street businesses to compete and serve communities throughout the U.S.

Instacart expands advertising options for fresh produce

- Retail
Instacart, the leading grocery technology company in North America, today announced an industry-first online advertising capability, enabling produce brands to advertise fresh, weighted items - such as carrots, grapes, onions, oranges, sweet potatoes, and watermelons - from the produce department across the Instacart Marketplace.

CA Avocado Commission advertising supports peak avocado season

- General News
The California Avocado Commission is extending its consumer advertising campaign, “The best avocados have California in them,” with new creative designs that playfully illustrate the California lifestyle, connecting the fruit with the locale.