Tag: 210 Analytics

Pamela wonders about the other elephant in the room that could affect fresh produce sales at retail -- will consumers trust farmers markets during COVID-19?

What does that mean for impulse sales, particularly in fruit?

Following a stellar last week of April, fresh produce gains remained highly elevated the first week of May. Fresh produce growth for the week of May 3 versus the comparable week in 2019 increased 17.2%.

Anne-Marie and I discussed the latest sales numbers from IRI, week ending April 26, which showed a 23% bump in fresh produce sales at retail.

Following a tough week that went up against the Easter 2019 sales bump, fresh produce gains jumped right back into the double-digits the final week of April. Fresh produce growth for the week of April 26 versus the comparable week in 2019 increased 22.9%.

Fresh produce growth for the week of April 19 versus the comparable week in 2019 did increase, but much less so then seen in prior weeks, at +3.3%.

The week of April 12th marked the year’s earlier Easter as well as the sixth week of the coronavirus-related grocery shopping patterns. Since the onset of coronavirus in the United States, grocery retailing conditions have been unlike any ever experienced in recent history.

Anne-Marie and I took some time to examine this week's numbers, and predict what's coming in the next few weeks. How much foodservice volume is making its way to retail?

The fundamentally different consumer engagement with produce amid COVID19 continued to show a three-way split of the produce dollar between fresh, frozen and shelf-stable during the week of April 5.

March 29 marks the end of what has been, for most people, the third week of tightening social distancing measures caused by the rapid spread of the coronavirus.