Tag: 210 Analytics

No online shopper can pick just the right watermelon, or avocado, or banana -- or can they? 

IRI found that among new online shoppers as of the start of the pandemic in March 2020, 50% continue to buy online and about 20% have become heavy hitters.

Only five out of the top 10 selling fruits lost ground versus the tremendous sales spikes of 2020, being apples, bananas, avocados, mandarins and oranges.

In March 2021, sales started lapping the enormous spikes of 2020 and the comparison to year-ago levels turned negative for most areas even though the demand stayed well ahead of the 2019 baseline.

New Year's resolutions, pandemic style, are good news for the produce department.

In December, consumers’ trip frequency fell below last year’s levels, much like it had in early April, while e-commerce transactions made a return to spring levels.

Looking toward the end-of-year holidays, 44% of Americans are worried that the holiday celebrations will cause a spike in COVID cases and over one-third are not looking forward to the holiday season as much as usual because their celebrations will be curtailed.

Many families may opt for meats other than traditional turkey for the smaller holiday meal, which will change the vegetable buying mix.

Eight months into the pandemic, the virus remains in firm control of how and where people spend their food dollar. Everyday sales have been on a slow march back to normal and restaurant transactions had come within 10% of prior year levels.