Category: Produce with Pamela
Produce marketing shifts online in the age of quarantines
- Featured
It’s clear the world has hit pause on most marketing and communications plans that were in place before the COVID-19 outbreak.
But what do we do now?
As online grocery pushes to the limit, here’s how retailers can improve the experience
- Retail
Given what’s going on with consumers in-store, I’m not surprised that that online is experiencing hiccups as well.
Are people avoiding produce? Hardly.
- Produce with Pamela
Y’all. Have you been to the store lately? People are buying EVERYTHING, fresh produce included.
BrandStorm Key Takeaways, Part 2: authenticity
- Produce with Pamela
How do you find, and nurture, your brand's authentic message?
On the Road: Sprouts Farmers Market, Tampa, FL
- Retail
TAMPA, FL--This store is an example of what Sprouts is NOT going to do going forward.
On the Road: The Fresh Market, Tampa, FL
- Produce with Pamela
If The Fresh Market wants to win more customers, people have to feel like it's a unique experience with carefully curated flavors.
If there’s a winner in the coronavirus panic, it’s online grocery
- Featured
But, is e-commerce in the U.S. ready for the surge? I have my doubts.
On the Road: Publix, Tampa, FL
- Produce with Pamela
TAMPA, FL—As a Texan, I'm an H-E-B kind of gal by heart, so that's always had me ambivalent toward Lakeland-based Publix Super Markets. But this store? It is fantastic.
Five standouts from Southern Exposure
- Produce with PamelaTAMPA, FL – The trade show floor at the Southeast Produce Council’s Southern exposure wasn’t QUITE …
Has Amazon grown enough to Go Grocery?
- Featured
Based on my experiences at its Amazon Go convenience format, I’m not so sure the concept is ready for a major expansion.