Category: Produce with Pamela

What does that mean for impulse sales, particularly in fruit?

Anne-Marie and I discussed the latest sales numbers from IRI, week ending April 26, which showed a 23% bump in fresh produce sales at retail.

Have you ever been so hungry that the first thing you ate is the best thing you can remember eating? I'm seeing if I can recreate that experience with lettuce from lēf Farms.

Pamela talks with Anne-Marie Roerink of 210 Analytics about what the latest IRI sales numbers tell us about how consumers are shopping during the COVID-19 pandemic.

With most Americans spending more time at home, and in the kitchen, I thought it would be a great time to try some less-familiar produce items in my "quarantine kitchen." 

From tonic water to hand sanitizer and toilet paper, consumers are stocking up on a wide array of things during this pandemic. There’s one, at least, benefitting the fresh produce industry.

I understand that a lot of categories, like canned vegetables, flour, bread, eggs, and meat, are unpredictable and setting ads has to be a nightmare.

If we want to continue to grow fresh produce sales online, we have to have a better online presence than this.

Fruit sales dollars are on a troubling trend line. Now is the time to educate consumers about how to buy fruit to last the week.

Anne-Marie and I took some time to examine this week's numbers, and predict what's coming in the next few weeks. How much foodservice volume is making its way to retail?