Category: Produce Blueprints

The Yuma Valley, near the border between Arizona and California, and the Imperial Valley, in the southernmost part of the state, are also key producers of fruits and vegetables.

Outsiders sometimes think that California’s Salinas Valley—which touts itself, with some justice, as the nation’s salad bowl—is part of the Central Valley, but that’s not the case.

After the water projects that divert rainfall and snowpack, the second major source of agricultural water in the West comes from underground.

The ag sector in California and Arizona relies on two main sources for its water supply, and the first is gigantic state and federal projects

It sounds familiar: California agriculture praying for rain after two decades of drought, then getting more—much, much more—than it asked for.

The Problem: Two bad pallets, eighteen good pallets. The Key Point: Shippers do not promise each pallet will meet good arrival standards.

The International Fresh Produce Association’s priorities for 2023, according to the organization’s CEO Cathy Burns, include these.

As the dust fully settles from the merger, members of the fresh produce community are looking to International Fresh Produce Association to address a number of issues critical to the industry going forward.

When it comes to the mechanics of the PMA and United Fresh merger, there’s no disputing that it was a massive undertaking.

Many industry insiders applaud that having a single, united voice is one of the most positive results of the merger that became the International Fresh Produce Association.