Reedley, CA – January 6, 2025 – Mountain View Fruit Sales BB #:151931, a family-owned group of stone fruit growers, is proud to announce the addition of Kevin Steiner as the new Director of Business Development.
Steiner has over two decades of experience in the produce industry and will play a key role in expanding Mountain View’s reach while maintaining the personal relationships that have defined the company’s success.
Kevin joins Mountain View Fruit Sales following a distinguished 20-year career at Sage Fruit Company, where he served as President of Business Development and Marketing. Sage Fruit, based in Yakima, Washington, is a leading grower/shipper of apples, pears, cherries, and stone fruit. Steiner’s career path and passion for produce began in his high school years working at his father’s fruit market in Kentucky.
While attending Miami University in Oxford, OH, Kevin continued building his experience with Castellini Company in purchasing and order selecting.
Mike Thurlow, Owner of Mountain View Fruit Sales, expressed his enthusiasm for Steiner’s arrival: “We are thrilled to welcome Kevin to the Mountain View family. His wealth of experience and deep passion for the produce industry make him an incredible asset as we continue to grow. Kevin’s leadership will help us expand our business, but just as importantly, he shares our commitment to keeping that personal connection with our retail partners – something that sets Mountain View apart.”
Kevin Steiner also shared his excitement about joining Mountain View: “I am thankful for the last 20 years at Sage Fruit and being part of such a wonderful team that became family. Mountain View is a company I have respected for many years and am grateful for the opportunity. I can’t wait to get started and help add to the value Mountain View brings to their customers and growers.”
Mountain View Fruit Sales looks forward to the fresh perspectives and growth Kevin will bring to the company and its partners in the years ahead.
About Mountain View Fruit Sales
Mountain View Fruit Sales is a family-owned group of growers based in Reedley, CA, dedicated to producing the finest stone fruit, citrus and grapes. With a focus on quality and sustainability, Mountain View ensures that every piece of fruit is grown with care and packed with flavor.
For Media Inquiries Please Contact:
Krista Beckstead
Director of Marketing
Email: kbeckstead@mvfruit.com
Phone: (206) 612-9247
