Yakima, WA – December 23,2024 Autumn Glory® apples are making waves in the market with an impressive performance this season, particularly amongst younger consumers and premium shoppers.
National retailer data reveals that Autumn Glory apples have started to capture younger consumers at an impressive rate. Consumers aged 18-29 increased by 1%, while consumers aged 30-39 increased by 2% from last year. This demographic shift is particularly noteworthy as apple purchasing habits typically remain stable year-over-year. The substantial growth in these younger age groups would suggest that Autumn Glory’s strategic investments in marketing and social media outreach are successfully connecting with a new generation of apple lovers.
“We’re seeing Autumn Glory resonate strongly with younger consumers, which is a testament to our focus on engaging storytelling and branding,” said Julieta Castillo, Marketing Coordinator at Superfresh Growers. “While pricing has played a role, the data makes it clear that showcasing the apple’s unique flavor and our brand’s personality through storytelling posts are driving meaningful connections. Notably, 37% of our social media followers are aged 35-44, with 29% falling within the 25-34 age group.”
Autumn Glory’s appeal doesn’t stop there. Growth among Up-Market customers – shoppers who prioritize quality and premium products over price sensitivity – has been another key highlight. The data shows Autumn Glory continues to outperform the apple category within this segment, reinforcing its growing perception as a premium product of choice.
Another compelling insight reveals a rapid spike in both dollar sales and volume as soon as the new Autumn Glory crop hits the shelves in the fall. Customers are quick to purchase the apple, signaling strong anticipation and excitement around its seasonal availability. This trend highlights Autumn Glory’s ability to not only attract new buyers but also retain loyal consumers, solidifying its position as a consumer favorite.
As demand for Autumn Glory continues to grow, Superfresh Growers remains dedicated to delivering a high-quality apple that resonates with consumers of all ages and lifestyles.
