October 22, 2024 NEW YORK–(BUSINESS WIRE)–Row 7 Seed Company, an organic food company known for its commitment to flavor and innovation in the seed-to-table movement, is thrilled to announce the nationwide availability of its category-redefining fall crops: Upstate Abundance potatoes and Koginut squash.
These exclusive varieties can now be found in Whole Foods Market BB #:147784 produce aisles in select stores nationwide.
This national moment follows a particularly successful growing season for Row 7’s partner farms, who delivered exceptional Upstate Abundance potatoes and Koginut squash harvests that exceeded expectations. Their success drives this coast-to-coast release, as Row 7 proudly supports these organic growers by bringing their delicious crops to tables nationwide.
“We’ve always believed that flavor has the power to change how people eat,” said Row 7 Founder Chef Dan Barber, “and now we’re bringing these game-changing vegetables to Whole Foods Market stores and kitchen tables nationwide, right as they hit peak deliciousness.”
Whether it’s the natural creaminess of Upstate Abundance potatoes or the rich, nutty sweetness of Koginut squash, these crops inspire chefs and home cooks to rewrite everyday recipes and holiday classics. It’s a plant-based revolution—with real plants—an experiment in what’s possible when we rewrite our recipes beginning with the seed.
“We’re thrilled to expand our collaboration with Row 7 Seed Company, bringing their innovative fall varieties to even more Whole Foods Market stores nationwide,” said Erik Brown, Executive Leader of Produce at Whole Foods Market. “This program reflects our shared commitment to delivering unique, flavorful produce to our customers and supporting local and organic growers across the country.”
Years of testing through the Row 7 Trial Network—a participatory community of 150 chefs and growers—resulted in these varieties being co-selected for exceptional taste and performance. The Trial Network provided essential feedback over multiple growing seasons, testing the crops in the field and the kitchen to optimize flavor and versatility.
In keeping with its mission to partner with regional organic growers to bring Row 7 produce to the grocery aisles, it has teamed up with Lakeside Organic Gardens, Durst Organic Farms, Ernie’s Organic, and Peralta Farms (West Coast) and Norwich Meadows Farm, Plainville Farm, and Red Hill Farms (East Coast) with the end goal of tastier food, healthier soil, and more diverse and nourishing diets for as many people as possible.
ROW 7 FALL VEGETABLE VARIETIES
Selected by second-generation potato breeder Walter de Jong, this versatile little potato is delicious roasted, smashed, or boiled. The creamy flesh is naturally packed with flavor, and no butter is required.
Developed by Michael Mazourek, this little pumpkin has become a cult favorite for its velvety texture and rich, nutty flavor.
Row 7 Seed Company, founded by world-renowned chef Dan Barber, mobilizes chefs, farmers, plant breeders, and plant eaters to develop exceptional new vegetables and grains selected for our palates and the planet. Branded produce is the newest arm of the Row 7 business, created to complement its seed offerings and advance its mission to reimagine food from seed to table. The collaboration between Row 7 and Whole Foods Market gives consumers greater access to the seed company than ever before.
For more information, visit row7seeds.com.
Contacts
